Converting Energy To Action In All Of Life

To Make The Most Of Every Day… Starting Today

For people looking to start a cleaning business, there are a number of concrete steps you can take. Starting most businesses is the same, it’s only a matter of doing the fundamentals right, then getting the specifics in place to fit your business model.

For a cleaning business, the first step is to decide WHERE you’ll be setting up a cleaning business, and decide on whether it will be profitable to do so in that area. Are there enough people in that area to justify a business there? How many other cleaning businesses already exist in the area?

Some people think it’s a great thing when no one else has a cleaning business in your area yet. That might be the case, but it’s also possible that there are no cleaning businesses for a reason… no one can make any money at it.

You have to know what your target market is and try to get the best approximation possible of how many people there are in that market, in your area. Who is it that really gets their house cleaned in your area? Who would be your perfect customer? How many households are there like that? These are important questions to be answered.

Next you can survey the competition in your area. The perfect scenario here is to see that there are competitors, even those that seem to be making money, but… who just aren’t very good at what they’re doing. How do you know if they’re good at what they’re doing? Give them a call. Book an appointment even?

How do they seem on the phone? How professional do they look when they come to your house? Does it seem like they have a significant amount of money invested in their business? (Like a branded vehicle, expensive equipment, multiple employees perhaps). If it does, then they may be a well established and reasonably successful company. You can even ask them general questions when they’re at your house. “Have you been doing this for long?” etc is a great way to get more information about your competition in the area.

Once your survey of the market in your area is complete, you need to use the information you gathered to make some decisions. Is it worth starting a business in the area, based on what you know of the projected revenue you could generate, and the amount of competition that exists? You can never know for certain, but the more data you have with which to make this decision, the more sure you can be that you have everything in place to start a successful business.

One surprising fact is the number of free sites I’ve been able to find – on content engines like Squidoo etc that have really high quality information on starting a cleaning business. I’ll share about 10 of them here and let you peruse to find the best ones for you:

Cleaning business at: Snap pages, 20 FR, Areavoices, BCZ, Shuterfly, Sweet Circles, Jigsy, Yolasite, devhub, ewebsite, podbean and blog.

Told you there were a lot :) See what you think!

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There are 2 new diets to come out of… diet land… this past year that have taken on cult like status amongst health junkies.

The Paleo Diet, and Intermittent Fasting. These are two diets that somehow give me confidence that perhaps the world isn’t doomed after all. Why? Because unlike obscenities such as the “ab belt” and the “weight loss ring”, these are two methods that are based on science. They aren’t miracle cures, they aren’t “lose weight over night” kind of deals… they’re just smart. And they’ve been embraced so widely now that… Who knows? Maybe the world is getting smarter?

So what about the two diets? Which is better, how are they different?

So Paleo is based on the principle that… you eat what our ancestors ate. But it’s a little misunderstood. It’s core principle is that our bodies developed eating certain foods. And in the last hundred years, what we’ve come to eat, has departed a LOT from that… and as a consequence, our bodies aren’t really good at handling that. This accounts for much of our struggle with diet. The foods that are common place in our culture aren’t even things we were even designed to eat.

It’s kind of like a car. That process which designed it, allowed for it to have a certain kind of fuel. If you start to put other stuff into it as fuel, instead of gasoline – the car’s not going to work. Proponents of the Paleo diet believe that principle holds for human beings.

Some of the things on it are obvious: Refined sugars. Those things have only come about since we were able to make machines that did any “refining”… so obviously our bodies weren’t meant to process that. Hence, refined sugar is OUT when it comes to the Paleo diet. By contrast, Fruit sugars… something our ancestors certainly did eat, must be treated very differently.

Intermittent Fasting on the other hand is less about what you eat and more about… what you don’t eat.

Pretty much just as the name suggests, Intermittent Fasting is going without food for a strategic period of a day. No food, or significantly lower food intake anyway.

The science behind it suggests that – similar to Paleo – humans were never meant to eat as much as we do now. And what’s more, the human body never grew on eating so frequently. Once upon a time we had days between meals. We ate when we came across food. And the body survived in that way. Eating 3 meals a day is very different to this, and as the diet suggests, may not be optimal.

What you do eat on an intermittent fasting diet plan is of less significance. It’s more about reducing your calorie intake. Most experts on say, the Eat Stop Eat diet,┬áprefer that you keep your eating clean during the non fasting times but the most important part is that you commit to a consistent fast, and don’t cheat because soon it will become a habit.

You can pursue either of these diets with confidence that you’re on something for which there is evidence. We’ll try to provide more on these in the coming days. Stay tuned!

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May 2015
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